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  1. Marketing
  2. Central Marketing Organisation

Central Marketing Organisation

cmo

SAIL's marketing set-up, the ISO 9001:2015 certified Central Marketing Organisation, is India's largest industrial marketing set-up. CMO is primarily responsible for marketing of carbon, alloy and special steel products produced by the steel plants of SAIL.

  • Regional Offices
  • Branch Sales Offices & Warehouses

SAIL's marketing set-up, the ISO 9001:2015 certified Central Marketing Organisation, is India's largest industrial marketing set-up. CMO is primarily responsible for marketing of carbon, alloy and special steel products produced by the steel plants of SAIL.

Backed by a strong ERP system, CMO's network of 4 Regional Offices, 37 Branch Sales Offices, 43 operational Warehouses (23 Departmental & 20 CA yards) equipped with mechanised handling systems, and 9 operational Customer Contact Offices function in a synchronised manner to deliver quality SAIL steel to every corner of the country.

Even as SAIL strengthens India by participating in vital projects of national importance, it is steadily meeting the needs of small steel consumers in remote areas of the country by making SAIL steel available through the company’s ever-widening distributor-dealer network. Apna SAIL shops across the country have emerged as the preferred destination for small consumers aspiring to uplift their lifestyles.

This strategic initiative is also important in view of the company’s long-term objective of providing a countrywide framework for ease of procurement and supply of essential steel items for the common Indian.

Extensive customer contact along with product and segment specialisation, close monitoring of order servicing and feedback analysis through a Customer Satisfaction Index are established norms at CMO. The customer-friendly approach of CMO is backed by practical after-sales service. Through the process of Key Account Management, CMO provides single-window service to key customers across the country for every business transaction from enquiry to order booking, order tracking to delivery, and even consultancy and after-sales service.

CMO’s International Trade Division

International Trade Division (ITD) – an ISO 9001:2015 accredited unit of SAIL’s Central Marketing Organisation at New Delhi – undertakes exports of Mild Steel products and Pig Iron produced by SAIL’s five integrated steel plants. Ever ready to meet the exacting demands of CMO’s international customers, ITD maintains a close liaison with customers as well as production units to cater to the customised requirements of its international customers, in terms of quality, quantity and sizes.

ITD has successfully established the brand name SAIL globally by supplying Rails, Structurals, Merchant products, Wire Rods, Re-bars, Plate Mill Plates, Hot Rolled Coils, Hot Rolled Plates / Sheets, Cold Rolled steels, Galvanised steels, Cold Rolled Non-Oriented (CRNO) coils, Stainless Steel sheets/coils, Chequered Plates, Slabs, Billets, Blooms and Pig Iron, besides cut-to-size Hot Rolled and Cold Rolled materials in all continents. Most products are covered by stringent certifications such as CE marking, TUV and 'U' mark required by sophisticated end uses in European markets.

SAIL products have berthed successfully at Japan, China, Korea, Taiwan, Vietnam, Philippines, Singapore, Malaysia, Thailand, Indonesia, Australia, Mexico, Europe (UK, Germany, France, Belgium, Italy, Spain, Netherlands, Portugal), Sudan, Oman, UAE, and many more, as well as in neighbouring countries such as Myanmar, Bangladesh, Sri Lanka and Nepal.

Sales & Marketing Headquarters Ispat Bhavan
40, Jawaharlal Nehru Road, Kolkata - 700 071.
Email : edmarketing[at]sail[dot]in
  edsales[dot]itd[at]sail[dot]in
  edservices[at]sail[dot]in
Phone : Phone: +91-33-23013000 / 22880962 / 22882933
International Trade Division SCOPE Minar
Core-1, 17th floor, Laxmi Nagar District Centre, New
Delhi - 110 092.
Email : edsales[dot]itd[at]sail[dot]in
Phone : +91-11-22505358 / 22505278
Commercial Division SCOPE Minar
Core-1, 17th floor, Laxmi Nagar District Centre
New Delhi – 110 092.
Email : edcomm[at]sail[dot]in
Phone : +91-11-011-22501277
Alloy Steel Marketing HQ Ispat Bhavan
40, Jawaharlal Nehru Road, Kolkata - 700 071.
Phone : +91-33-22882821
 

Contact Us
Email :coc.cmo@sail.in
Phone : +91-33-22880223

India Gov
Ministry of Steel
Investor Relations
  • Performance Highlights
  • Annual General Meeting
  • Postal Ballot
  • Financials
  • Chairman's Address
  • Shares
  • Transfer of shares to IEPF
  • KYC Forms
    • FORM ISR-2
    • FORM ISR-3
    • FORM ISR-4
    • FORM SH-13
    • FORM SR-14
    • ISR 1
  • Code of Conduct
  • Vigil Mechanism
  • Policies
  • Terms & Conditions of Appointment of Independent Directors
  • SDD
  • Disclosures
  • Concall Invite
  • Unpaid Dividend
  • Top Shareholders
  • Familiarisation Programme imparted to Independent Directors
  • Non-Convertable Bonds & Trustees
  • Notice to Shareholders to update KYC Details
  • Directorships in other companies by Board Members
  • MOA & AOA
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