स्वच्छ सेल सुंदर सेल

Swachh SAIL Sundar

A glimpse of Swachh Bharat Abhiyan across SAIL plants and units .

Prime Minister's Message


Dear Friends,

I am sure you have heard time and again that cleanliness is next to Godliness. Alas, things are often different when it comes to putting this into practice. On 2nd October we are launching Swachh Bharat Mission, a massive mass movement, that seeks to create a Clean India. Cleanliness was very close to Mahatma Gandhi's heart. A clean India is the best tribute we can pay to Bapu when we celebrate his 150th birth anniversary in 2019. Mahatma Gandhi devoted his life so that India attains 'Swarajya'. Now the time has come to devote ourselves towards 'Swachchata' (cleanliness) of our motherland.

I urge every one of you to devote at least hundred hours every year, that is two hours every week towards cleanliness. We can't let India remain unclean any longer. On 2nd October I myself will set out with a broom and contribute towards this pious task.

Today, I appeal to everyone, particularly political and religious leadership, mayors, sarpanchs and captains of industry to plan and wholeheartedly engage in the task of cleaning your homes, work places, villages, cites and surroundings. I request your active support and participation in our collective quest o make a Swachh Bharat.

Narendra Modi


A Pledge
for Swachh SAIL Sundar SAIL

Mahatma Gandhi dreamt of an India which was not only free but also clean and developed. Mahatma Gandhi secured freedom for Mother India. Now it is our duty to serve Mother India by keeping the country neat and clean. I take this pledge that I will remain committed towards cleanliness and devote time for this.

  • I will devote 100 hours per year, that is two hours per week, to voluntarily work for cleanliness.
  • I will neither litter not let others litter.
  • I will initiate the quest for cleanliness with myself, my family, my locality, my village and my work place.
  • I believe that the countries of the world that appear clean are so because their citizens don't indulge in littering nor do they allow it to happen. With this firm belief, I will propagate the message of Swachh Bharat Mission in villages and towns.
  • I will encourage 100 other persons to take this pledge which I am taking today.
  • I will endeavour to make them devote their 100 hours for cleanliness.
  • I am confident that every step I take towards cleanliness will help in making my country clean.

'Change Begins at Home', let us start from our home 'SAIL'

Prime Minister Narendra Modi launched his nationwide cleanliness campaign, the 'Swachh Bharat Mission' or 'Clean India Campaign' from the Valmiki Basti in New Delhi on October 2, 2014. Addressing the nation at the launch, Modi requested the people of India to join the 'Swachh Bharat Mission'. While launching the mission PM Modi stated, "Today is the birth anniversary of Mahatma Gandhiji and Lal Bahadur Shastriji. We have gained freedom under leadership of Gandhiji, but his dream of clean India is still unfulfilled." He added, "Swachh Bharat Campaign logo is not just a logo, through it Gandhiji is watching us and we all should clean India. Cleanliness is not only the responsibility of the 'safaai kaamgar', it is the responsibility of 125 crore Indians.

SAIL is committed to playing an important role in this national endeavor that will inculcate lasting and permanent behavioral change in the society towards cleanliness. Accordingly, we are in the process of implementing a set of activities that were initiated as part of 'Swachh Bharat Abhiyan'. The thrust of our activities is centered in and around our townships, plants and peripheral villages. We have also formed Committees comprising of senior officers to monitor various activities at different locations.

As part of Swacch Bharat Abhiyan week (which took place from 25.09.2014 to 02.10.2014) SAIL had initiated a number of activities for employees which included essay competitions, slogan writing competitions, inter - department competitions, cleaning drives, deabates etc which saw participation from all employees across all our plants/units.

Our motto

SaIL Parisar ki Safai,
Hum Sab ki Zimmedari hai Bhai


Swacch Bharat Logo is prominentltly being displayed
at SAIL Plants/units including hospitals / schools etc

SAIL, with due approval of the Board has earmarked Rs.20 crores during 2014-15 (& Rs. 9 Cr for 2015-16) towards the construction of toilets in schools under "Swachh Bharat- Swachch Vidyalaya Campaign". This campaign would be carried out in peripheral schools of SAIL Plants & Units in a phased manner. SAIL has planned to construct around 814 toilet units in 676 schools which have been identified by correlating our peripheral areas with the data available on MHRD website. The toilets would be constructed in the schools falling within the periphery of SAIL plants and mines. The toilet construction job would be undertaken across 26 blocks in 12 districts of 7 states across India.' The schools have been identified with the help of respective State Governments and through the data provided on MHRD website. It has been planned to construct around 750 toilets in the current financial year in the States of Chhattisgarh, Odisha, Jharkhand, Tamil Nadu & Maharahtra.

Management at SAIL has also commenced communication exercises on a large scale in response to the call of Swacch Bharat Abhiyan, across our corporate office, plants, mines at more than 50 locations which would help stregthen their drive to institutionalizing the spirit of "Cleanliness - Safai" amongst employees. Adding strength to SAIL's vision of achieving excellence in all spheres, collaboration with the Kaizen institute has enabled us to strive for continuous improvement of people, processes and systems. Kaizen is a concept that makes simple improvements to critical end to end businesses for continuous improvement. The Sino-Japanese word "kaizen" simply means "good change". The principal of 5S is a systematic and methodical approach allowing teams to organize their workplace in the safest and most efficient manner. 5S was developed in Japan and stands for the Japanese words seiri (tidiness), seiton (orderliless), seiso (cleaniless), seiketsu (standardization), and shitsuke (discipline).

5S is a basic, fundamental, systematic approach for productivity, quality and safety improvement in all types of businesses. One of the methods of determining an organizations approach to its business is to evaluate the workplace prganiational capability and visual management standards. 5S is not just about housekeeping but concentrates on maintaining the standards and discipline to manage the organization - all achieved by upholding and showing respect for Gemba (workplace) everyday. 5S relates to workplace organization and forms a solid foundation upon which many organizations base their drive for continuous improvement. It is equally applicable and successfdul in all sectors thus helping to achieve high impact results. 5S is not a methodology, it is a culture!

The entire SAIL Community is strongly committed to the spirit of 'Swacch Bharat'. A strong organizational commitment with Chairman SAIL leading the way along with senior heads is also being witnessed for Implementation of 5-S concept in the Workplace. Their commitment is reflected in their quotes which are mentioned in the box below:

In order to ensure continued momentum on the campaign various other activities are being planned throughout the year also which wil be highlighted on a daily basis. In line with the Hon'ble PM's "Swacch Bharat Mission 2014 -19" SAIL has devised an action plan whihch is reflected below:

SAIL: Proposed Action Plan for Swacch Bharat (2014 -2019)

  Communication Mediums Activities planned
2014 - 2015 Mass Media - print, electronic - in Hindi and local languages (Periodicity - Regular)
  • Chairman to address all employees through video message.
  • Weekly CEO meeting to showcase Swachhta message.
  • Video appeals to be played on local TV channels and Cable TV.
  • House journals to carry Swachhta message. Journals to be sent to all employees in physical or digital format.
  • Intranet opening page to carry swachhta message.
  • Each shop floor to have 10x12 feet wall sheets/paintings for display of the messages to encourage employees.
  • Messages to be showcased in markets, clubs and mahila kendras.
  • Use of public address system for awareness.
  Communication Mediums Activities planned in addition to 2014-2015
2016 -do-
  • Print advertisement of the plant to carry a banner on Swacchta
  • Common rest areas to carry the message
  • Publicity of names of winners of competitions through house journals and press releases.
2017 -do-
  • Swachhta plays/ talks to be organized on captive TV.
  • Shift offices, canteens etc display the message
  • Publicize names of winners through TV and print.
2018 -do-
  • Audio appeals to be played on Radio
  • Plan to disseminate Swachhta messages to all CUG phones.
2019 -do-
  • Periodic Plant performance presentations to carry swachhta message.

Swacch Bharat Abhiyan is a platform where all of us have a chance to participate. Jointly we can all really do wonders without any additional help or investment. We can be sure that if we embrace the concept of Swachhta - Cleanliness will soon become a daily norm and we all will be able to contribute in every which way to make India a Cleaner, Greener & Beautiful place tro live in.